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About Active

About: Active Ride Shop

Active Ride Shop strives to support skateboarding in all communities that we reside in and to be the number one destination for all you’re skateboard needs. Since 1989, we’ve been committed to providing Southern California with the best skate product selection and shopping experience possible. We accomplish this through our many California retail locations and our employees, who actually use and are constantly trained on the products we carry. This empowers all Active employees to be your personal product experts when you shop at our stores.

We started in 1989 at a small store in Chino, California. Through hard work and dedication to our customers, we’ve been able to expand the Active Ride Shop experience throughout Southern and Central California. We take these same philosophies and apply them to our ecommerce (online store) business to allow anyone across the United States to access our skateboard product lines and employee knowledge base. Active product buyers handpick curated selections of footwear, apparel, skate goods and accessories, so you know when you shop with Active you’ll find product that’s on point with current industry standards.

Active R/S Clothing

Moving the Active brand further, we’ve created the Active R/S line of skateboard inspired clothing. Under the Active R/S label we manufacture a full line of clothing including Graphic Tees, Sweaters, Button-ups, Hats, and more. One of our most prized products is our Active R/S Denim. We’ve constructed a whole line of denim fits that cover just about every skate style. You’ll find fits from slim to loose, with a slew of colors and washes that give you mad style on and off the skateboard.

Active R/S has become so popular and gained so much support within the industry, that we are proud to say we are one of the first skate shops to sponsor a professional skateboarder solely under the shop’s clothing line. We’d like to announce that Justin “Figgy” Figueroa now has his own flannel and denim line under Active R/S and will be in an Active Ride Shop location near you soon.

Industry Support

Active Ride Shop has pushed the boundaries of what a local skate shop can be. As a result of our success, we have earned the continued support of the world’s top skateboarders and Snowboarders including, Guy Mariano, Jamie Thomas, Justin Figueroa, Bryan Fox, Austin Smith, Keegan Valaika and many more. If you plan to visit California, make sure to visit one of our Active Ride Shop locations. Our stores offer a wide range of Snow, Surf, and Skateboard goods to suit your individual style. At Active Ride Shop you can also find all your favorite Action sports and Streetwear brands. With our huge selection of shoe styles on display, you’ll be sure to find a pair that’s exactly what you're looking for.

The Active Family would like to thank you for your continued support and we look forward to serving the skateboard community and all sideways standing board-sports in the future to come.