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Black Label

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Black Label Skateboards

Black Label skateboards was founded by John Lucero in 1990 and is based in Huntington Beach, California. The main motto for Black Label is "Never be bought, never be sold, and never forget". Black Label sponsors some of the best skateboards from Chris Troy, Omar Hassan, peter Watkins, Matt Hensley, Wade Speyer, Riky Barnes and more!