Active Ride Shop

pohsedirevitca - Active Ride Shop - Secret Ad Page

You've found the secret Active Ad page; hopefully you saw our latest ad in Bliss Magazine and Google'd the weird word that was in the search box. That word, "pohsedirevitca" is Active Ride Shop spelled backwards. If you did, congratulations, I like your determination. If you didn't do anything clever to find this page and just clicked a link somewhere, well you're lucky, but...finding this page is only half the fun.

What's this ad all about? - We wanted to make an ad with some of our up and coming super AM's that we've watched grow up over the years. We called up our homies Justin Figueroa and Jon Dickson and asked if they'd be down to get their crew together and let us shoot a few photos. They were stoked on the idea, so we snapped some photos of them on their home turf in Irvine, CA.

We liked a lot of the photos and couldn't decide on a good way to show a collage that hadn't already been done a million times. While, we were trying to decide, we kind of liked the way the computer screen had the photos positioned, it was kind of a cool collage in itself.

So...That's it? No, that's just a quick explanation. Besides the cool ad concept we decided to take the idea of a print ad and make it a bit more interactive. In the ad you'll see a few Easter Eggs hidden throughout the ad. Some are obvious like the Promo code, and others are more cryptic (#geoswag).

Easter Eggs - Here is a list of all the Easter goodness you can find in the ad.

• 20 Years Strong Active was founded in 1989 in Chino California. 2009 marks Active's 20th year in business, and to celebrate, we are passing amazing deals on to you all year long. Active's Deal of the Day
• Active Podcast - Active's exclusive video interviews have been a huge success over the last couple years, and now you can subscribe to them via podcast and take them with you where ever you go. Active Podcast
• #geoswag - It seems like everyone's talking about Twitter these days, but what everyone says on Twitter seems pretty lame. Active is proud to announce a good reason to actually follow us on Twitter. #geoswag. Geoswag is basically an ongoing topic in Twitter that we will Tweet about randomly. When you see it, follow the clues we post and you'll get free stuff. It's that easy. This is going to be huge, make sure you are checking back all the time to see where we will be hiding free stuff for you to go find.#geoswag on Twitter
• Promo Code: ACTIVATE - This is your reward for finding this page. Enter promo code "ACTIVATE" during checkout to receive free shipping until the end of July 09.Shop Now
• Justin Figueroa Video Interview - We gave Erica Yary a video camera on the day we shot the photos for this ad. Listen to Justin Figeueroa and Jon Dixon talk about what it's like being a AM skater on the verge. Watch the Figgy Interview
• Go Skateboarding Day - June 21st is Go Skateboarding Day, and like always, Active's got you covered. We will be hosting events all over So-Cal and be offering special discounts online and in stores all week long leading up to Go Skateboard Day. Go Skateboard Day coverage.
• SUPER SECRET MYSTERY CODE - Up on this page somewhere there is a special ONE TIME USE discount code up that one lucky person will use and get down on an unbelieveable $_______? online shopping spree. What's the code? Good luck finding it. If you can't find it, don't get too down on yourself. Just scan this site, look left, look right, then look left and right again. Find it and you'll be a star. Good luck!