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New Arrivals - Primitive

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New Arrivals of Men's Clothing

Active Ride Shop is your online source for new arrivals in men's skate clothing. We carry one of the most diverse brand selections on the web and are always bringing in new apparel. No matter what season you are shopping for we have the latest clothing for men in rotation all year long. Our men's collection includes: t-shirts, tanks, button-ups, sweaters, jackets, denim, pants, shorts, and more.

Primitive Skateboarding

Primitive Skateboarding was born and bred in sunny southern california telling their story of youthful rebellion through its skateboard decks, shoes, and apparel. Whether it's a new hat, t-shirt, or griptape for your new skate deck Primitive is the authentic go to. Checkout some of their team riders including Nick Tucker, Paul "P-Rod" Rodriguez, Carlos Ribeiro, Bastien Salabanzi and Robert Neal. These guys rip.