Active Bucks: Get $25 in Active Bucks Coupons for Every $100 Spent.* Offer Ends 11/29/15   Learn More »


HUF-founder Keith Hufnagel grew up skateboarding in the gritty streets of New York City's late-80s. In 1992, Hufnagel moved to San Francisco to pursue his passion of skateboarding. HUF looks to classic American craftsmanship, timeless vintage design, and an appreciation for fine-and-functional modern detail to produce quality goods that incorporate the past and present to create the future.