The Element seed was planted in 1992 by Johnny Schillereff. He created the iconic tree logo and from the brand was rooted. The brand is about making positive differences it embraces the landscape of skateboarding and the lifestyle that surrounds it. It's mission is to bring progress to skateboarding and all that surrounds us. So many pro skaters have walked through the doors of Element that it is deeply rooted in the industry and paves the way for the future of skateboarding.