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Primitive Skateboarding was born and bred in sunny southern california telling their story of youthful rebellion through its skateboard decks, shoes, and apparel. Whether it's a new hat, t-shirt, or griptape for your new skate deck Primitive is the authentic go to. Checkout some of their team riders including Nick Tucker, Paul "P-Rod" Rodriguez, Carlos Ribeiro, Bastien Salabanzi and Robert Neal. These guys rip.