Skateboard gear designed by your Favorite Pros
At Active Ride Shop we carry a large collection of quality skateboard decks and skate hard goods like trucks, wheels, griptape, hardware, cruisers and pre-built completes. Choose from our selection of curated brands like WKND, Independent, Spitfire, Diamond and more. Also, check out our exclusive collection section with limited collaborations like WKND x Koston, Girl x Spike Jonze, Habitat x Pink Floyd and more.
Cliche emerged in the summer of 1997 under the sun of Lyon, France. Founded by French pro skater Jeremie Daclin with a dream of putting France on the map in the skateboarding industry. His vision was to encompass photography, Europe and all types of skateboarding.