Pick up the Latest Skateboard gear designed by your Favorite Pros
Active Ride Shop brings you the latest and highest quality boards and other skate goods from brands like WKND, SML, Polar, and Independent. Pick up the gear designed by skaters for skaters and shred like your favorite pros.
Cliche emerged in the summer of 1997 under the sun of Lyon, France. Founded by French pro skater Jeremie Daclin with a dream of putting France on the map in the skateboarding industry. His vision was to encompass photography, Europe and all types of skateboarding.