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Skate - Cliche

Get a free Cliche Gypsy Life DVD with any regular priced Cliche Deck purchase

Build a New Skateboard

Active Ride Shop is California's best skateboard shop brought to you online. At Active we carry the best skateboard brands we can get our hands on. We have everything you need to build your own complete skateboard to skate accessories like rails, wax, and skate helmets. Make sure and browse our entire collection of new skateboard decks, trucks, wheels, bearings, cheap griptape, pre-built completes, and longboards.

We pride our selves in the brand assortment we have to offer. You'll find skateboard brands like: Cliche, Element, Pizza, Primitive, Toy Machine, Independent, Baker and many more. If there is a brand we don't carry feel free to contact us and let us know what we're missing and will be sure to get them on the site!


Cliche Skateboards

Cliche emerged in the summer of 1997 under the sun of Lyon, France. Founded by French pro skater Jeremie Daclin with a dream of putting France on the map in the skateboarding industry. His vision was to encompass photography, Europe and all types of skateboarding.