Build a New Skateboard
Active Ride Shop is California's best skateboard shop brought to you online. At Active we carry the best skateboard brands we can get our hands on. We have everything you need to build your own complete skateboard to skate accessories like rails, wax, and skate helmets. Make sure and browse our entire collection of new skateboard decks, trucks, wheels, bearings, cheap griptape, pre-built completes, and longboards.
We pride our selves in the brand assortment we have to offer. You'll find skateboard brands like: Cliche, Element, Pizza, Primitive, Toy Machine, Independent, Baker and many more. If there is a brand we don't carry feel free to contact us and let us know what we're missing and will be sure to get them on the site!
The Diamond Supply Co. Story
Diamond Supply Co. was established in 1998 by Nicholas Tershay. The goal was to create a skateboard hardware line. With the support of Mike Carroll and Rick Howard, the initiative was able to take the fast tack to success and today the brand represents high quality skateboard hard and soft goods, from hardware to diamond clothing like t-shirts, sweaters and shoes. If you are one who pursues their dreams, then represent the diamond life!