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Skate - Emerica

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Active Ride Shop is California's best skateboard shop brought to you online. At active we only carry the best skateboard brands. We have everything to build your own skateboard to skate accessories like rails, wax, and helmets. Make sure and browse our entire collection of decks, trucks, wheels, bearings, griptape, pre-built completes, and longboards.

We pride our selves in the brand assortment we have to offer. You'll find skateboard brands like: Cliche, Element, Pizza, Primitive, Toy Machine, Independent and many more. If there is a brand we don't carry feel free to contact us and let us know what we're missing and will be sure to get them on the site!


Emerica Skateboard Footwear

Founded in 1996, Emerica has grown to become one of the most well known skate shoe brands in the industry. Their pro team consist of staple riders like Reynolds, Romero, and Provost. They also have classic shoe designs like the Wino and the Cruiser models that set them apart from the rest. Their shoes are known for their durability and craftsmanship. Give them a ride for yourself.