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Active Ride Shop is the leading online skateboarding retailer. Active carries only the finest quality skate goods. We have everything from skateboards to skate accessories. Make sure and browse our entire catalog of decks, trucks, wheels, bearings, griptape, pre-built completes, and longboards.
The Herschel Story
In 2009 two brothers from a very small town in Canada branched out from their family business of barrel making, founded in the early 1900s, and started the Herschel Supply Company. Today the brand is one of the best accessory manufactures that makes the highest quality product with the finest attention to detail.