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Skate - Huf

  • Custom Skateboard complete save 15%: click to view
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Pick up the Latest Skateboard gear designed by your Favorite Pros

Active Ride Shop brings you the latest and highest quality boards and other skate goods from brands like WKND, SML, Polar, and Independent. Pick up the gear designed by skaters for skaters and shred like your favorite pros.


HUF-founder Keith Hufnagel grew up skateboarding in the gritty streets of New York City's late-80s. In 1992, Hufnagel moved to San Francisco to pursue his passion of skateboarding. HUF looks to classic American craftsmanship, timeless vintage design, and an appreciation for fine-and-functional modern detail to produce quality goods that incorporate the past and present to create the future.