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Skate - Huf

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Skateboard gear designed by your Favorite Pros

At Active Ride Shop we carry a large collection of quality skateboard decks and skate hard goods like trucks, wheels, griptape, hardware, cruisers and pre-built completes. Choose from our selection of curated brands like WKND, Independent, Spitfire, Diamond and more. Also, check out our exclusive collection section with limited collaborations like WKND x Koston, Girl x Spike Jonze, Habitat x Pink Floyd and more.


HUF-founder Keith Hufnagel grew up skateboarding in the gritty streets of New York City's late-80s. In 1992, Hufnagel moved to San Francisco to pursue his passion of skateboarding. HUF looks to classic American craftsmanship, timeless vintage design, and an appreciation for fine-and-functional modern detail to produce quality goods that incorporate the past and present to create the future.