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Skate - Huf

Build a New Skateboard

Active Ride Shop is California's best skateboard shop brought to you online. At Active we carry the best skateboard brands we can get our hands on. We have everything you need to build your own complete skateboard to skate accessories like rails, wax, and skate helmets. Make sure and browse our entire collection of new skateboard decks, trucks, wheels, bearings, cheap griptape, pre-built completes, and longboards.

We pride our selves in the brand assortment we have to offer. You'll find skateboard brands like: Cliche, Element, Pizza, Primitive, Toy Machine, Independent, Baker and many more. If there is a brand we don't carry feel free to contact us and let us know what we're missing and will be sure to get them on the site!


HUF-founder Keith Hufnagel grew up skateboarding in the gritty streets of New York City's late-80s. In 1992, Hufnagel moved to San Francisco to pursue his passion of skateboarding. HUF looks to classic American craftsmanship, timeless vintage design, and an appreciation for fine-and-functional modern detail to produce quality goods that incorporate the past and present to create the future.