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Skate - Primitive

Pick up the Latest Skateboard gear designed by your Favorite Pros

Active Ride Shop brings you the latest and highest quality boards and other skate goods from brands like WKND, SML, Polar, and Independent. Pick up the gear designed by skaters for skaters and shred like your favorite pros.

Primitive Skateboarding

Primitive Skateboarding was born and bred in sunny southern california telling their story of youthful rebellion through its skateboard decks, shoes, and apparel. Whether it's a new hat, t-shirt, or griptape for your new skate deck Primitive is the authentic go to. Checkout some of their team riders including Nick Tucker, Paul "P-Rod" Rodriguez, Carlos Ribeiro, Bastien Salabanzi and Robert Neal. These guys rip.