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Etnies x Magenta Collaboration

Two French-skater owned brands (etnies & Magenta) have joined together to create a footwear and apparel collection celebrating mutual rider, Koichiro Uehara. The collaboration was influenced by Koichiro’s Japanese homeland by paying homage to old world Japanese culture and it’s traditional artwork.

One of my good friends, Alikai Lee has been riding Venture trucks for days, die hard Venture guy. So it only made sense to have him test out the new Paul Rodriguez V Hollows

Active warehouse employee & all around skateboard shredder Brian Servellon takes a Real Popslickle skateboard deck for a ride and gives us his thoughts!

obey lover jacket

As we all know, jackets are a must have for holiday.  This year, Active Ride Shop has one of the best selections of ladies jackets!  And the perfect addition to anyone’s wardrobe this season?!  The famous Obey Jealous Lover leather jacket! 

Dekline Santa Fe Shoe

Good color, good lookin’, low pro, comfortable… and the shoes aren’t too bad either! Ha! Chad Tim Tim talks about the Santa Fe shoe from Dekline. Check it out and then pick up a pair for yourself right here!