Emerging from Encinitas CA in 1997, the founders of Nixon Andy Laats and Chad DiNenna, sought to create a watch that spoke to their experiences and lifestyle. Since then Nixon watches have stayed true to this proclamation, designing time pieces that can function in high-stress work and play environments without giving up, watches that can go from the board meeting to the shred sled with ease. Their drive began through the lack of product on the market that reflected their character, these traits originating from the action sports lifestyle which is engulfed in all environments, skate, snow and surf. Nixon watches speak to these traits through the most subtle ways possible, with their extreme attention to detail Nixon expresses these ideals through their pieces and continues to inspire a generation of adventurers.

Now with a wide range of accessories for men and women and with the release of the Mission Smart watch, Nixon continues to produce high end next level product that pushes the boundaries of the conventional.