We caught up with Kacey Lynch to talk about his brand Brick's & Wood launching at Active for the first time. A while back, Kacey shot some photos for Active's Raider's Pack launch and this is a follow up on some things that happened between now and then.
Ben Cortez: Last we spoke we were chopping it up about photography and Bricks & Woods was at its beginnings, it's crazy to see how far it's come. Are you pumped on the direction your creative outlet is going?
Kacey Lynch: I am very stoked about the growth of Bricks & Wood in just a year. What I love the most now is that there's a larger audience that I can continue to tell my story to in creative ways so that the new comers are just as informed & familiarized as the day ones.
BC: How did that connection with GQ come about?
KL: Man the GQ situation was just as random to me as to anyone else who may have come across it. I had no connections to GQ whatsoever, I never reached out to them to market my product or anything. I literally woke up one day & someone sent me a DM asking if Tyler was wearing my beanie on the convo & after giving it a good look I was able to confirm it was definitely mine. Since then GQ has become fans & has showed mad love & support since then but purely off natural interest. I can promise you there's no paid invoices for them to promo me at all haha.
BC: How did you link up with Anderson Paak and Tyler?
KL: So the Tyler story is interesting. It was Coachella weekend 2 day one & I was getting ready to take the drive up there, right before I left my new samples came in for the "Melon" Heavy Knit Beanie. At the time I was unsure if I wanted to release it because I felt I didn't need another pink to my collection. The original pink was Salmon which is still available. Nonetheless I decided to take those samples & hand them out during my time at Coachella & even then I didn't exactly hand Tyler a beanie during my time there. I gave a beanie to my boy Alan who also knows Tyler & from the story he told me, it was basically Tyler noticing the beanie hanging out of Alan's back pocket & he pretty much took it from him & wore it for the rest of the weekend haha. From that Tyler & I connected thru mutual friends & he then got more colors & now a potential collab is projected to come about so we'll see :)
AP was strictly thru his stylist & my friend Jasmine. She noticed my friend John wearing my beanie on his IG story & asked him where he got it & he forwarded her to me & the rest was history. We are now AP's favorite piece of headwear to wear & this is from AP himself.
BC: What's the next for Bricks & Woods?
KL: 2019 is going to be an interesting year. 2018 was so good that the momentum is high so the question I keep replaying to myself mentally is "Can I do it again?" or "Can I do it better?". I trust myself & my ideas enough that I strongly think the projected ideas & collabs I have in play will answer those two questions perfectly. So to answer the question, I'm not too sure. I'll let my creativity be the sum.
