Free Shipping on Orders Over $99   Holiday Shipping Cutoffs »   the Gift Guide »

X
Free Assembly and 15% Off When You Build Your Complete

Skate - Primitive

Skateboard gear designed by your Favorite Pros

At Active Ride Shop we carry a large collection of quality skateboard decks and skate hard goods like trucks, wheels, griptape, hardware, cruisers and pre-built completes. Choose from our selection of curated brands like WKND, Independent, Spitfire, Diamond and more. Also, check out our exclusive collection section with limited collaborations like WKND x Koston, Girl x Spike Jonze, Habitat x Pink Floyd and more.


Primitive Skateboarding

Primitive Skateboarding was born and bred in sunny southern california telling their story of youthful rebellion through its skateboard decks, shoes, and apparel. Whether it's a new hat, t-shirt, or griptape for your new skate deck Primitive is the authentic go to. Checkout some of their team riders including Nick Tucker, Paul "P-Rod" Rodriguez, Carlos Ribeiro, Bastien Salabanzi and Robert Neal. These guys rip.