Primitive is a celebration of skateboarding and the rich subcultures that live alongside it.
From the next block to the next hemisphere, they explore all environments and engage with all communities rooted in creativity and passionate expression. From grimy to refined, they tell the honest stories of the beautifully imperfect cultures that make them who they are. The quality and depth of the Primitive ethos is reflected in their athletes and distinctive range of products, created to celebrate the intersection of these ideas.
Active Ride Shop is proud to carry Primitive Skateboarding goods. From Primitive hats, to hoodies, & t-shirts. Active's got you covered when it comes to Primitive. Some of our favorites are the Dirty P snap back and the Champs Jersey.